Growth Marketing Blog for Startups
What is Perspective Analytics™?
Updated 5/10/2023 - Perspective analytics™ is a process that helps marketers grow their marketing perspective for a particular campaign, product, or audience from start to scale by targeting actionable insights v. more traditional, linear data analysis and response approaches.
Marketing Frameworks for Startups Discussion
Updated 5/10/2023: Startups are ready to jump into tactical execution immediately - there’s this pressure to move quickly but having a marketing framework is important.
How Do You Write Your Growth Marketing Plan?
Updated 5/10/2022: Growth marketing is a data-driven approach to customer acquisition and retention that focuses on identifying and scaling the most effective marketing tactics.
Writing Your Growth Marketing Plan Goals and Objectives
Updated 02/03/2022: Learn how to set your growth marketing plan goals and objectives.
Targeting Your Audience
Updated 02/05/2022: Developing a target audience for a growth marketing plan is a crucial step in ensuring your marketing efforts are effectively reaching the right people. Learn the steps involved.
Quick Marketing Checklists For Startup Companies
Updated 11/25/2022: A growth marketing discussion for startups from The Two Growth Guys.
Product-Led Growth vs Growth Marketing
Updated 11/25/2022: A growth marketing discussion for startups from The Two Growth Guys.
The Benefits of a Lean Marketing Framework
Updated 11/16/2022: A growth marketing discussion for startups from The Two Growth Guys.
How Growth Marketing for Startups Actually Works Discussion (P2)
Updated 11/25/2022: A growth marketing discussion for startups from The Two Growth Guys.
How Growth Marketing for Startups Actually Works Discussion (P1)
Updated 11/25/2022: A growth marketing discussion for startups from The Two Growth Guys.
What is Growth Marketing – A Primer
Updated 12/13/2022: Growth marketing, also known as growth hacking, is a data-driven approach to marketing that focuses on quickly identifying and testing new strategies for acquiring and retaining customers.
Marketing for Startups – Insights that Work
Updated 11/22/2022: Two of our chattier growth marketing guys look at this week’s topic around actionable insights for startups, which is a very specific type of marketing.