What is Perspective Analytics™?

Perspective Analytics™ Approach

Information

The information stage is where many marketers begin and sometimes end their analytics journey with transactional data that quantifies marketing activity.

Knowledge

Knowledge includes facts, information, and even skills acquired through the learnings from iterative testing across audience, offerings, and creative.

Perspective

This literal “point of view” is a pivot point where the de-risking of assumptions provides multi-directional opportunities to discover triggers for potential growth.

Growth

This stage of growth focuses on experimentation that leverages both cross-disciplinary tactics and across an audience, product, brand, tech, and a content matrix of potential opportunities for discovery of stepped improvements in yields.

Scale

As long as the growth results trajectory is moving in the upward direction, it is now the time to apply additional resources to these successful growth tactics.

Additional Principles to Perspective Analytics

Perspective analytics is also a process that helps marketers progress from start to scale by targeting actionable insights v. more traditional, linear data analysis/response approaches.

1. Focus on value-adds for the visitor/customer
2. Learn quickly what works and discard what doesn’t
3. De-risk assumptions across the sales funnel
4. Create adaptive responses to external parameters (pivot) within a lean marketing system
5. Inspire a culture of systemic creativity and innovation

How can perspective analytics help businesses with the growth marketing initiatives and how can businesses use it in SEO, SEM, brand, growth marketing, outbound email, and social media marketing?

Perspective analytics can help businesses with growth marketing initiatives by providing a comprehensive view of their target audience and market, allowing them to make informed decisions and improve their marketing strategies. Here’s how businesses can use perspective analytics in different areas of marketing:

SEO

Perspective analytics can help businesses understand how their target audience is searching for their products or services and what keywords they are using. This information can then be used to optimize their website and content for search engines, making it easier for potential customers to find them.

SEM

By analyzing data from various sources, businesses can gain insights into which paid search ads are performing well and which ones are not. This information can then be used to make informed decisions about which ads to keep running, which ones to modify, and which ones to stop running.

Brand

Perspective analytics can help businesses understand how their brand is perceived by their target audience, what people like and dislike about it, and what can be improved. This information can then be used to make informed decisions about how to improve their brand and increase its visibility.

Growth marketing

By analyzing data from various sources, businesses can gain insights into which marketing strategies are working well and which ones are not. This information can then be used to make informed decisions about which strategies to continue and which ones to modify or stop.

Outbound email

Perspective analytics can help businesses understand how their target audience is responding to their outbound emails and what changes can be made to improve the response rate. This information can then be used to make informed decisions about the content, frequency, and timing of outbound emails.

Social media marketing

Perspective analytics can help businesses understand how their target audience is engaging with their social media accounts and what changes can be made to improve engagement. This information can then be used to make informed decisions about the content, frequency, and timing of posts on social media.

In conclusion, perspective analytics can provide valuable insights for businesses looking to improve their growth marketing initiatives and achieve better results. By analyzing data from multiple angles and considering various factors, businesses can make informed decisions and improve their marketing strategies.